Southern 100 Introduces New Traders’ Park to Enhance the Race Week Experience
The Southern 100 Road Races is pleased to introduce a brand-new feature for 2026, with the soft launch of the Southern 100 Traders’ Park, located in the park behind Southern 100 Headquarters.
Created to offer spectators even more to enjoy away from the racing, the new area will feature a variety of local businesses, motorcycle brands, charities and attractions throughout race week. Whether you’re shopping, supporting good causes, grabbing a bite to eat or meeting some familiar faces, the Traders’ Park aims to become an exciting addition to the Southern 100 experience.
Uggly & Co
Attending throughout Southern 100 week, Uggly & Co brings its premium motorcycle-inspired clothing and lifestyle range to the Southern 100. Known for its vintage-inspired apparel, quality hoodies, t-shirts and accessories, the brand is a favourite among motorcycle enthusiasts and road racing fans alike.
Joey Dunlop Foundation
The Joey Dunlop Foundation will be raising funds by selling official merchandise and tombola tickets.
Established in memory of road racing legend Joey Dunlop MBE, the Foundation provides accessible holiday accommodation on the Isle of Man, enabling disabled visitors to enjoy the Island and its world-famous events.
Opening times:
- Monday, Tuesday & Wednesday: 5:00pm – 9:00pm
- Thursday: 9:00am – 5:00pm
Great North Air Ambulance Service
The Great North Air Ambulance Service (GNAAS) will be giving visitors the opportunity to learn more about its life-saving work.
Since becoming the Isle of Man’s emergency helicopter air ambulance provider in 2022, GNAAS has delivered critical care across the Island, supporting both residents and visitors when every second counts.
Opening times:
- Monday & Tuesday: From 5:00pm
- Wednesday & Thursday: From 9:00am
Isle of Man Steam Packet Company
The Isle of Man Steam Packet Company will be attending on Thursday and have a busy day planned including competitions, opportunities to register interest for the 2027 racing season and special rider appearances at selected times during the day.
As a long-standing supporter of Southern 100 Road Races and Isle of Man motorsport, the Steam Packet Company continues to play a vital role in bringing thousands of visitors to the Island each year.
Isle of Gelato
Treat yourself during race week with a visit to Isle of Gelato, serving its popular artisan gelato on Wednesday and Thursday.
Made on the Isle of Man using quality ingredients, it’s the perfect way to cool down while enjoying the racing atmosphere.
H&H Motorcycles
Motorcycle enthusiasts can browse the latest merchandise, riding accessories and more when H&H Motorcycles joins the Traders’ Park on Wednesday and Thursday.
With a passion for motorcycling and serving riders across the Isle of Man, H&H Motorcycles will have a range of products for visitors to explore.
Motor Isle
Motor Isle will also be joining the Traders’ Park, offering visitors the opportunity to purchase official 3 Wheeling merchandise and discover exclusive offers for the popular Motor Isle Bar & Grill.
Located on Wellington Street Douglas, Motor Isle has become a popular destination for motorsport fans, combining great food and drink with a passion for Isle of Man road racing. Visitors can stop by to browse the latest merchandise and find out more about what Motor Isle has to offer.
Something for Everyone
The Southern 100 Traders’ Park is being introduced as a soft launch for 2026, with organisers hoping it will become a regular feature of race week.
Whether you’re looking for the latest motorcycle clothing, supporting worthwhile causes, entering competitions, meeting riders, picking up exclusive merchandise or simply enjoying some artisan gelato, be sure to visit the Southern 100 Traders’ Park during race week.
